Fashion Reimagination
Chunky Jorts & Preppy Tees: Students are rediscovering retro denim—long jorts and oversized jersey tees are a favorite, with baby‑tees and off‑the‑shoulder sweatshirts following closely
Y2K & Dolphin Girl Revival: The “Dolphin Girl” aesthetic—think halter tops, Bermuda shorts, puka‑shell necklaces, and shimmering blue hues—has surged, embraced by celebs and college trendsetters alike
Polka‑Dots & Gingham Prints: Classic patterns are having a moment—polka dots in bold hues and retro gingham are ticking up on campus and runways .
Sporty + Athleisure Crossover: Oversized sweaters, tennis skirts, athleisure sets (“athlingerie”), and sporty accessories blend comfort and style perfectly
Statement Accessories: Chunky belts, shell jewelry, bold earrings—students are using accessories to personalize even basic outfits .
Cultural Aesthetic Waves
Indie‑Sleaze & Soft Grunge: Nostalgic styles have returned, with grunge-inspired pieces like combat boots, mesh tops, and baby‑tees circling back into contemporary wardrobes
Brat Summer: Reflecting the energy of Charli XCX’s “Brat” movement—a chaotic, edgy vibe mixing luxe and DIY—college fashion is embracing deliberate imperfection
Dark Academia Preludes: Though mainly fall‑ready, whispers of moody tweeds and scholarly knits are appearing on summer campuses, hinting at next‑season prep .
Wellness, Tech & Social Life
Exclusive Campus Merch: Limited‑edition hoodies and sweatshirts—like the matching “cool‑girl” sweatshirts found at SOLITFITS—are becoming must‑haves at sororities, fueling exclusivity and
Digital Community & Trends: TikTok, campus influencers, and social platforms continue to steer what’s popular—from aesthetics to must‑have accessories .
Academic Camps & Workshops: More students are attending summer STEM camps (e.g., quantum computing, deep learning) that build skills and enhance college applications
Practical Picks & Beauty Staples
Beauty & Hygiene Accessories: On‑the‑go sanitizers, scented hand‑sanitizers, premium lip care products
Breathable, Stylish Staples: Linen trousers in navy, crop linens, light knit sets, and matching bowl sets offer both comfort and versatility .
Summer‑Proof Outerwear: Lightweight trendy pieces—barn jackets, denim blousons, statement anoraks—help beat unpredictable weather between lecture halls